Are you looking for the best times to post on Facebook? To get the maximum reach, engagement and sales, then this article will help. This article will discuss the best times to post on Facebook depending on your business and market.
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Online entrepreneurs are constantly improving their social media marketing strategies to reach more of their target market. It can be difficult to keep up with the best practices in social media marketing as new rules change and opportunities emerge.
Find the best times to post on Facebook
Market timing is a common term in the financial industry. However, social media requires that you be aware of how posts are timed. Many companies have accessed Facebook’s Insights analytics tool to analyze Facebook timing trends. Online businesses are open 24/7 and have a worldwide reach. This is something we know. We can observe many user behaviors no matter where you are located. These are some fascinating stats you should consider:
The average click-through rate (CTR), which is the percentage of people who click on ads or posts on Facebook, is highest between 1 and 4 PM. It peaks on Wednesdays at 3:00 pm.
Weekends are the worst time to post, both before 8 a.m. and after 8 p.m.
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Adding photos to your posts increases engagement by fifty percent. You will get twice the comments and have 50% more likes.
Videos and Facebook Live have a significantly higher reach than regular posts right now.
These “general” trends will help you determine when to publish your posts based on what purpose each post has.
Utilizing Facebook Insights
After we have looked at these trends, you can now use Facebook Insights to find the best times to post based on your audience.
You can see the engagement patterns of your audience on your Facebook page by looking at your Facebook Insights.
Are your weekday evening Facebook followers engaging with your posts? You should post more on weekday evenings. Is your page most active on weekends? You’ll need to post more on weekends.
Utilizing Facebook Insights
After we have looked at these trends, you can now use Facebook Insights to find the best times to post based on your audience.
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You can see the engagement patterns of your Facebook audience in your Facebook Insights.
Are your weekday evenings the most engaging for your Facebook fans? You should post more on weekday evenings. Is your page most active on weekends? You’ll need to post more on weekends.
Final thoughts on posting on Facebook
The timing of your Facebook posts can have as much impact on the success of a campaign’s success as the content. This can make the difference between a huge success and an embarrassing failure. Modern businesses are increasingly dependent on social media. You might think timing your posts is easy considering the internet’s 24/7 availability. This is a mistake especially when it comes down to Facebook’s paid ads.
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Compare your posting schedule with how other people use Facebook. This will help you better reach your target audience. You can also compare how they use Facebook with your own.